AIDA

On line courses

https://www.youtube.com/watch?v=iJzVylOpJ8c

AIDA

Attention:
Get your readers stop what they are doing and read your copy
You need a headline that makes them say " what?" or " wow!", a first short sentence that makes them read the second: for example: " Time. It's the most valuable resource you have".

Interest
Convince your readers that it's worth their time to keep reading
Humans like stories. We also like useful,valuable information. If you give us, we will listen to you. Tell us a story. Give us some interesting info as well.

Desire
Show your readers how awesome their life would be if they had what you are selling
Show us the reality we desire to live in and show us how you can help us get there:
- features and benefits -
- success stories -
- visualizations -

Action
Tell your readers exactly how to get your product
Simply tell us how to buy. Have a guarantee.